Hundr Vidar | Design

HUndr Vidar

Project Type: Product Design (apparel/accessories)
Location: Edmonton, AB
Date: 2016-2021
Role: Cofounder and Designer

In 2016 my sister and I cofounded Hundr Vidar, a non-gendered apparel, bags and accessories brand using ecofriendly materials and unique art prints. Over the course of 5 years we designed, manufactured, marketed and sold these products at various craft shows and local businesses, most notably at the former Edmonton staple Royal Bison.

Throughout this time I continually learned and grew in my entrepreneurial skills, taking Startup Edmonton courses, getting mentorship from a recent business graduate, developing a comprehensive business plan and learning to be adaptive to whatever the business needed from me.

From a design perspective I was able to develop from creating designs based on my own desires, to learning the importance of market research and customer feedback to create the most appealing and desirable products. This process was incredibly important to my growth as a designer!

Project at a Glance

Hundr Vidar Bag Collection

Oversized Tunic and Tiger Vest

Madison (left), my sister and cofounder, and her wife Hannah (right) sporting the oversized tunic and tiger vests made of 100% recycled or repurposed materials.

Crop Tops

Various silly screen printed crop tops made of recycled materials

Hundr Vidar Bag Collection

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Bags, Backpacks and Accessories

Convertible bags that can be worn on your back rolled up or carry it as a tote for extra storage. Made of roll ends of either water resistant vinyl or outdoor materials. Each bag features a hand carved print and are fully lined with a water resistant nylon. They have an outside pocket, adjustable straps, and a inside swivel clasp to attach a wallet, purse or keys. Ideal for hiking or for a day bag in the city.

These tote backpacks and scarves were part of our collaboration with the Nina Haggerty Center for the Arts. Together, we created a series of tote-backpacks featuring drawings from Dale Badger and Jaymee Howarth as well as bamboo scarves featuring the work of Kim Hung-Ho. Along with a team of fantastic volunteers, we screen printed, sewed, and assembled all bags from scratch in Edmonton. These one of a kind products were available at Tix on the Square and at the Nina Haggerty Center's gift shop.

100% of the proceeds from these products went to the Nina Haggerty Center for the Arts.

A showing of purses and satchels. These retro purses are 60's inspired with a rigid structure made of recycled materials with vinyl piping and a cotton lining. They feature a hand carved axolotl print. The satchels are made of roll end vinyl with a wipeable interior lining. They have a quick access interior pocket and a interior lobster clip for keys. They are the perfect size to fit an upright water bottle! They feature a variety of hand carved prints

Apparel

Three versions of unisex bombers with two unique prints. The End is Nigh screen print was inspired by the retro King Kong patches on the sleeves and shows Edmonton landmarks being attacked by monsters. It is made of a lightweight denim with either neoprene or tie-dye sleeves. The other print, We Are All Going to Die Anyways, was a riff on another patch of the 'croke' can and was made of a white sate with purple neoprene sleeves. Both designs included hundr vidar arm patches, welt pockets and snap front closures.